Cookies Policy

1. Introduction

At Purple Mighty ("we", "us", or "our"), we are committed to being transparent about how we collect and use data related to you. This Cookies Policy explains how we use cookies and similar tracking technologies on our website and mobile applications.

By continuing to browse or use our platform, you agree to our use of cookies as described in this policy, which aligns with the UK Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulation (UK GDPR).

2. What are Cookies?

Cookies are small text files that are stored on your browser or the hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences so you don’t have to insert your details again and again.

There are different types of cookies. Some cookies come directly from our website (First-party cookies) and others come from third parties which place cookies on our site (Third-party cookies).

3. Types of Cookies We Use

We use the following types of cookies to ensure our mobile wellness and spa booking platform operates securely and efficiently:

Strictly Necessary Cookies

These cookies are essential for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use our interactive atmosphere canvas, or submit a booking request. The website cannot function properly without these cookies.

Analytical / Performance Cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding the therapeutic services they are looking for easily.

Functionality Cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, remembering if your preferred party vibe is Lavender, Rose, or Amber).

Targeting / Marketing Cookies

These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with carefully selected third parties for this purpose.

4. Third-Party Cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Common third-party integrations on our site may include secure payment gateways, social media sharing tools, and interactive map providers to verify service areas (Zones 1-6).

5. How to Manage Your Cookies

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site, such as our booking forms.

To manage your cookie preferences through your browser, you can follow these general guides:

• Google Chrome: Settings > Privacy and security > Cookies and other site data.
• Safari: Preferences > Privacy > Prevent cross-site tracking / Block all cookies.
• Firefox: Options > Privacy & Security > Enhanced Tracking Protection.
• Microsoft Edge: Settings > Cookies and site permissions.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.